Then Appear as a Guest on Local and/or National TV Shows
It has become more competitive than ever in today's current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? How about harnessing the power of PR!
publicity can help you reach a broad national and local consumer base through talk radio, television and print.
In this article we will focus on the extremely popular medium of television and the facts and values of being a TV guest. "The audience thinks that if you are on tv you must be a celebrity of some sort, so when you appear as a guest on a TV show your credibility goes sky high" says Marsha , CEO of Event Management Services, Inc. , a national public relations firm. Here Friedman will tell us all about the medium that is TV.
1. It's all about the visuals. The great thing about TV is that you get to see what is going on in addition to being able to hear what is going on. ." Friedman says, "The producers of television shows think visually, and really want topics that will grab the attention (and keep the attention) of their audience. They want compelling conversation and pictures that will grab their viewer's attention."
A great method to getting your visual together is thinking like a child. How would I explain it to my son or daughter? What pictures can you use that will translate into graphics for a TV story? "For starters , if you sell life insurance your 'visuals' could be graphs of the mortality rate of women vs. men to match your conversation about why women need to protect themselves and their children against the loss of their spouses" adds Friedman .
2. The audience for the morning news is much different than that of the evening news. Friedman says, "All of the main newscasts of the day are directly targeted to a drastically different audience . The early morning shows are usually watched by working adults and families getting ready for school. Afternoon shows are more geared to lifestyle segments. The evening shows are more focused on getting the hard news out. " So when you are deciding on what newscast, make sure to know what market you are trying to target and choose accordingly.
3. Be sharp and concise. As opposed to talk radio interviews, TV interviews are short (typically 3 to 5 minutes) so you have to be REALLY sharp about knowing exactly what the message is that you want to leave the audience with and how to get it across in such a limited time. Friedman says, "Don't go on camera until you have practiced and prepared your sound bites. When you are appearing in front of millions of household nationwide, a little practice before hand would not go amiss. " 4. Appearance is everything. There is nothing worse than seeing a television show guest who looks like a slob. Do you really believe anything they say if they look disheveled? The answer is usually 'no.' Friedman adds, " Make sure you look good as your appearance will make a lasting impression. Pick out and wear the clothes that fit and are flattering. Are they clean and pressed (not old and ratty looking)? Do your shoes look professional? Try not to wear a shirt with a loud pattern or you will give viewers a headache. " A clean and sharp look will help people focus on your message, rather than your outrageous appearance.
With these tips you should be ready to get on screen and let the world know about your product! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha has the ability to get the media attention that you desire without budget busting monthly retainers.
Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.
Published March 21st, 2008
Filed in Advertising, Marketing