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Who doesn't want to sell more products and increase profits? That's what the world of business is all about! But if you want to sell, sell, sell, you need to first public relations, public relations, public relations! public relations is a terrific way to give your books, products or services the national or local media attention that it deserves.

One of the most popular public relations mediums is print. The biggest misconception is that a simple press release will get you guaranteed exposure in print. But if the publication doesn't like your topic they won't publish anything you send! Friedman , Chief Executive Officer of EMSI , a national public relations firm says "Press releases are not the only way to get coverage in print. " Here Friedman will reveal the great tips to get fantastic print coverage !

1. Pen a "How to" Article. " A terrific method to get free public relations in print publications ", says Friedman . " Make sure to pack the article with fantastic advice and have it written "publication ready". With so many print publications understaffed, they are in dire need of great content for publication. "

"Now let's think about it. If you are a lawyer write and article about 5 tips to getting the best representation available ", adds Friedman . Each tip should be no more than two or three sentences. The media loves these tips because they can reprint them as an article or as a 'side-bar' to a longer story.

Not that confident with your writing skills? Friedman says, " Your writing needs to be in the style of newspapers and magazines, so hire someone that has that ability. " Articles published will create an expert status for you, thus make sure to add all of your impressive personal information. Friedman adds, " Most publications will let you write something generous about yourself, what you do and how to contact you, in exchange for your free article." 2. Author an Opinion Letter Friedman says, "Write about a controversial topic and send it on to the Editor of newspapers around the country. . Don't forget to put your credentials at the bottom of the letter so you get the recognition of being a published expert."

3. Create Photo Opportunities Every publication out there are on the lookout for great photos to publish in their titles. " Create a local event - a fundraiser, an art show, a local or national contest", says Friedman . " Then get the press interested and attending. Can't get them to come to the event? Just send them the photo while the event is still current! "

4. Recycle Your Print Coverage Friedman says, "Anytime you receive a newspaper or magazine placement, make sure to send a reprint to a local publication with a pitch and new angle. " Get your daily reprints to nationals. Get your articles out to trade magazines and newspaper nationally. . Post articles on your website. "An article that grabs the attention of the media should be used until there is no interest left " says Friedman .

Hopefully these tips will help you drop the press release and start being creative! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .