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In business, marketing is there to build positive brand image and get the good word of the company out to the masses, in order to build business! Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. Appearing as a guest on talk radio shows will help you attract the attention of your consumers in a new and effective way. No matter what your business is - appearing as a guest on a radio show will get your consumers interested. " Make sure to do as many shows as possible ", says Marsha , Chief Executive Officer of Event Management Services, Inc. , a national public relations firm. " Appearing as a guest on a talk radio show will gain you some fabulous media attention ." So let's have Marsha educate us as to why appearing as a guest on a talk radio show is such a public relations goldmine:

1. Demographics and Target Audience. "On AM radio listeners are 55% male and 45% female with many of them college educated or with at least a high school diploma ", says Marsha . " Talk radio also has a fantastic amount of niche shows to choose from so you can easily identify shows whose listeners are a match for your corporation ."

2. It Won't Break the Bank. Talk radio shows are no longer strictly done in studio. Marsha says, " Almost all interviews on talk radio are held by phone so you won't have to jump on a plane in order to be interviewed in-studio. You don't have to leave your home or office to do an interview so you can easily integrate these interviews into your work schedule."

3. A Fantastic Tool for Sales. Although public relations is not advertising , if you get good coverage, it can really boost your exposure which in turns can boost your sales . " When interviewed on talk radio you are having a live conversation with a plethora of consumers ", says Marsha . "If you give a great informative interview, you can get your message across to consumers without them even knowing it! People who are listening to your interview want to know exactly where they can get your product. And most hosts will freely mention your website address or toll free number for you so you don't sound like an infomercial."

4. Third Party Endorsement. As you can imagine, talk radio shows have loyal followings in order to maintain their terrific ratings. And listeners tune in daily to hear what their favorite host is talking about. Marsha says, " Talk radio hosts are viewed as old friends by their dedicated listening base As that host is often thought of as an old friend or trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you and your message."

5. Credibility. This is a crucial ingredient in every marketing campaign - and talk radio supplies it in abundance! Marsha says, "One of my public relations firm's clients told us, '!when I have appeared on talk radio - the show's host will really talk me up on air and how proud they are to have me as a guest on their show! Of course, the more important I am as a guest, the more important the host appears to be. As far as promotion and credibility goes - it just doesn't get any better!' Now that is some great PR!"

6. You Are Able to Tell Your Entire Story. If you choose to go with advertising on tv, radio or in print you are faced with specific constraints in terms of budget and time to tell your story. "The great thing about talk radio is that many times you will have up to 30 minutes of times, if not more, to educate the audience about your message. " says Marsha . These reasons to be interviewed on talk radio should illustrate just how valuable this medium can be to the success of your business. If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.