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How Lenders Use Mortgage Trigger Leads

by Ben Pate

Every hour of every day finds bright shiny faces looking for credit and attempting to obtain a mortgage. Almost everybody would like to own their own dwelling, however, the act of applying for a mortgage results in a "hard sell" from a large number of companies throughout the United States. How are these two issues directly related?

The act of completing the forms for a home loan results in an individual automatically being added to a "trigger list". These names are then distributed to corporations that deal with the business of home loans. Such mortgage trigger leads are a signal to the world that you are looking to do business. If you are undecided on a provider, this is a good thing, as it allows you to hear many different options.

Mortgage trigger leads allow many companies to get in touch with people who are looking for their services. This saves everyone's time in the long run. People who aren't looking for loans don't want to be contacted and the company certainly doesn't want to spend valuable time calling people who have no interest in what they're putting forward.

Though there are many ways that company can use mortgage trigger leads lists, the most common reason to use them is to disseminate information on the various loan products they offer. You may want to search for mortgage leads online or through another source if you are a lender. These lists usually cost money, but the gain will be much greater than the cost.

If you are purchaser and do not want to be contacted by loan companies you can request to be put on the opt out list. You can call the phone number and ask to be removed from the mortgage trigger leads and you should not receive any calls after that.

Relentless loan companies contacting you will annoy even the most patient of people, however, it will give you an opportunity to consider all the options available to you before deciding on a new mortgage. The more options you consider, the better your chances of securing a good deal. For lenders, it is beneficial to put some time into online research before purchasing one of these lists.

When someone fills out the application for mortgage credit, they flag what is known as a trigger list. This list goes out to many companies who deal in loan products. These trigger leads direct are what let lenders know that you're looking for a new loan or mortgage and this benefits the people who are checking into various home loan opportunities. Though there are many ways that company can use such lists, the most common reason to use them is to disseminate information on the various loan products they offer. You may want to search for mortgage leads online or through another source if you are a lender.

Published April 29th, 2008

Filed in Business, Marketing


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