Business Cards Need Certain Aspects To Be Effective
Your business card is one of the most significant advertising tools that you will ever create. You give your business card to your prospective customers and this will help them in having your contact details. You can keep your business cards in folders, or drop it along with letters, and also utilize it in innumerable other ways to allow people to make out who you are and what your business is.
If you intend to put advertisements in your neighborhood newspapers, then the chances are that your business card may even act as copy for the newspaper's business card advertisement pages. But however you make use of your business cards, it wouldn't be the advertising gimmick it should be if not it looks proficient, is simple to interpret, and helps your customers to remember about what you advertise and why they have to purchase it from you.
Business cards are usually 3 1/2 inches in width and 2 inches in depth and it is difficult to accommodate what you have to say in such a small space. But if you have little imagination it can be prepared easily. There are many things that have to be kept in mind prior to designing your business cards.
A logo should always be used for your card - wherever feasible, it's best to arrange the services of an expert designer to create a logo for your business card. The logo you end up creating should symbollize your product or service in some way - for the provision of services, or the selling of products, many can be depicted with an emblem. Be careful when designing it to ensure that it can be scaled to fit on standard sizes for business cards, brochures, letterheads, etc.
A smart move to make so that people will memorize what you are advertising is a single line slogan. Incorporate this phrase or slogan on your business card. It is a really good idea to if what you sell is not straight away obvious from your trade name.
Would-be clients may have to use your email address and will certainly want your URL. They should both be on your card if at all possible. Use readable typefaces that are reasonably large. Be sure the text color and the background don't clash or cancel one another out visually. For instance, it's hard to read light yellow printing on a white card.
You should always carry a business card that effectively conveys what you do and at least one way to get in touch with you. If someone can look at your business card without being able to identify a way to reach you then you will surely lose out. Flyers are another common too that can be useful for small business. Specializing your card with custom printing can give you an advantage that increases your business.
You should invariably utilize a logo on your Business Cards. Be sure to place this phrase or slogan on your business card. Make the cards easily readable with large, clear fonts. A very light type on a light background is hard to read. When setting up a business, it is essential to create ways through which people can communicate with you, for example, custom printing of cards or Flyer Printing. Visual communication and advertisements allow customers to associate images or colors with your business. Through visual association, customers remember your business and what it stands for.
Published June 2nd, 2008
Filed in Advertising, Marketing