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Every business is looking for new and exciting ways to get attention for your products and services. While advertising is important, it doesn't provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of Advertising and the Rise of PR, 'For most companies today, PR is far too important to take a backseat to advertising. In many ways the roles are reversed, PR is in the driver's seat and should lead and direct a marketing program."

A smart way to apply Ries's advice is to secure valuable publicity for your company by appearing as a guest on talk radio. It's a great vehicle for speaking directly to thousands (and sometimes millions) of listeners tuning in to hear what you have to say! In the enthusiastic words of one of our clients Dr. Cass Ingram, 'Our sales have grown into millions per year from talk radio interviews alone! Regular, consistent radio publicity really works!'

Imagine that being your success!

Although talk radio is great, it is tough to know where to begin. This is especially true if you have never tried the medium before. The first step would be to know how to write a powerful press release for this specific medium. But hold on one second. It is good to know that there is more to writing and distributing a press release than meets the eye. So, all of that time and work goes down the drain bringing you back to square one. How to Get Started

The most challenging part of writing anything is getting started. Looking at a blank page with a head full of ideas can be frustrating. Which one is the best? Which one will interest the producers?

First you need to grasp the fact that the people you are sending these to are busy. Producers and hosts receive floods of releases every day. They are looking for the hottest show ideas that their listeners will enjoy.

It is your job to come up with a show idea. Easy? Well not necessarily easy, but it is your chance to flex those creative muscles. Consider how you would tie your message to a story that is out there in the news, while creating an attention grabbing angle. Think outside the box a bit!some of the best radio show ideas live there!

Once you have a show idea it is best to ask yourself the question: Why would an interview choose me? The answer is simple: Radio shows need experts, not unqualified guests sharing opinions.

You are that expert! Think about it: who knows your product better than you? You can talk about the problems your product solves with more knowledge and enthusiasm than anyone else out there.

With a good show idea that ties your message into the news -- combined with your experience and expertise on the subject -- you now have the tools to start working on a radio release that will get producers calling you!

If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.