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If you are struggling with getting the media to pay attention to your press release, do not fear! Here are two great tips to getting your press release to grab the attention of the busy, inundated producer! 1. Topic Overview After you have grabbed the attention of the busy producer or host with your headline, topic summary and talking points it is now time to present your show idea. This is when to position you as an expert on the topic. Do not write a sales piece here. In the Topic Overview, write your show idea. Work the author's name, personal quotes, and book title into the overview. Don't be afraid to use tons of testimonials, statistics, newsworthy facts, etc in this section. Use anything that will interest the producer, the host, and their audience. Keep this section to a page max.

Here is a Topic Overview for a show on pets:

For some people, "cute" is the only criterion they follow when choosing a new pet. But deciding which pet to adopt based solely on the animal's appearance can set new "pet parents" up for disaster. Consider the fact that kitties don't look so cute when they are tearing down the curtains. This leads to 6-8 million unwanted pets ending up at local animal shelters each year. Enter pet expert Dr. Diane Pomerance, author of the new book Pet Parenthood: Adopting the Right Animal Companion for You. Her goal is to help future pet parents to make the best decision when they choose a new pet.

"There's no denying the attraction to a cute puppy or kitten," says Dr. Pomerance. "But people need to be fully prepared for what's truly involved in caring for that animal. They are actually bringing a child into their home, believe it or not. Make sure that your pit fits your lifestyle!"

How the children will interact with the pet is another important factor. Pets make wonderful companions for children and can help teach them compassion, responsibility, and respect for all living creatures, as well as boost their self-esteem. But it's important to determine ahead of time what type of animal best suits the household and what role each family member will take in caring for it.

Money also comes into play when adopting a new pet. Think about all of the veterinary bills as well as all of the day-to-day upkeep.

"Pets are time intensive and expensive. If you choose to adopt a pet then you really want to make sure that you take the best care of that pet as possible. So understand the responsibilities and cost before you jump in."

5. Biography This is the one piece of the press release that many people omit, play down or play WAY up! Position the author as an expert. Cite a variety of qualifications - education, career, relationships, memberships, travel history, odd pets, and more. If the book is about religion, for example, anything the author does that pertains to religion is applicable.

Two warnings: Sensationalizing and author's credentials will immediately turn producers and hosts off; and simply rehashing a resume with bullet points is an absolute no-no.

If you put lots of work into these aspects of your press release then you will command the media's attention.

Want to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.