Business Cards - Making Them Memorable
Pretend you are planning to become a client. The contractor who has just introduced himself is bright, polite and seems to know what he's doing. He gives you a firm handshake and then pulls out a card case. He takes from it a business card with his contact information printed on it. But as you handle it, you realize that it feels really cheap. The paper is of extremely poor quality. The typeface is boring and not at all the reflection of the creative and professional firm you want to be doing business with.
You take a glance at the man before you look one last time at his card, and that's when you observe what puts you over the edge. The card lacks an address for the company, providing only a name and telephone number in plain black on a stark white background. You've already decided that you're not about to conduct any business with this person.
Business cards are both reminders of your business, as well as a first impression of it. Therefore, creating great business cards is very important. Business cards should insert themselves not only into your customer's wallet, but their minds as well. To this end, you should choose a rich texture, top quality card stock adorned with the best fonts, colors and styles. High quality business cards thus demand high quality and professional printing services.
Your business card is a reflection of yourself. Pulling out all stops for your business card shows your client that you will do the same in other aspects of your life and business. Finding premium printing services should be the first thing you think of when creating a quality card.
Printing flyers is subject to similar guidelines. A top quality flyer, confident yet unobtrusive, will look classy next to the busy riot of Xeroxed papers and neon posters, and hence catch the eye of potential customers. Quality includes a promise of reliability. The relative dearth of commitment to quality from the other advertisers will draw the discriminating customer to your flyers.
Sure, details can take extra time and effort, but they will also work to really enhance your business card and make an effective product to hand out. Quality, well thought out design and formatting makes a huge difference - especially in this fast paced and digital world. Printing high quality business cards is a smart move, and a great investment.
A potential contractor hand you one of his Business Cards with poor quality paper, typeface is boring, no details, no color, no thanks! It is extremely important to create good Cards. To many people, it serves as both a first impression and a reminder. Richly textured, fine quality card stock is a staple of good Printing Services, along with a premium selection of font styles, colors, and sizes. Pulling out all the stops to produce nice cards shows the customer that you will pull out all the stops in other aspects of life and business. Similar rules apply for Flyer Printing. Quality cards are a smart move.
Published August 1st, 2008
Filed in Advertising, Marketing