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An Affordable Marketing Tool - Article Marketing

by Steven Lohrenz

If you are using the Google Keyword Tool, you will see how many searches were done each month for certain keywords. When these keywords are entered into the search boxes of search engines, indexed pages containing written articles containing these keywords are returned and displayed. The searcher then clicks on the link and goes to the site with the keyword rich article. Online, content is king and the best way to generate indexable content is by writing articles whether for a blog or for article directories.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this the case? Here are a few benefits article writing can give to your online business and help you make money online.

1. It's absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. It takes very little time to get noticed.

Sending your articles to article directories that receive a lot of traffic will guarantee that in no time your site will be crawled by spiders. You have to remember to include your byline or resource box so the spiders know where to find you!

3. One way links.

After you submit your articles to article directories, hopefully other sites will make use of your articles too. With the enforceable copyright terms of your articles, the backlinks to your website will still remain intact and those links will help direct even more traffic to your website.

4. Improve your reputation.

As an internet marketer, if you boldly display your products and services on your site, you will not have a very high conversion rate. Traffic resulting in a sale is a conversion. To get your conversion rate up you have to show that you are knowledgeable in your chosen field. There's no better way than by writing informative, useful articles to establish yourself as an expert.

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer's block is the last problem you will ever be able to surmount.

To discover much more about online business join my no cost intern program at: Online Business ABCs where you'll find this and much more, including how to run what I think is the best online business.

Published August 20th, 2008

Filed in Home Business, Marketing


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