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Create A Website After Conducting Thorough Analysis

by Tem Balanco

Not everybody is the same as you. A straight-forward concept, but the reality is that many business owners forget this when they build a website. We all have different vision requirements, software, mobility constraints, and many more idiosyncrasies that define us as individual web users. We're all unique and it's important to not to make the mistake of denying someone access to your information, products, or services.

Consider someone who is slightly aging. An older person should be given priority from a sales perspective because older people have had more time to accumulate wealth. However, with elders, their eye sight starts to diminish. This is usually not a problem because our operating systems and web browsers can just "bump up" the text size. Or, can they? If you don't account for this functionality when you build a website, important features will not be usable for those with increased text size.

When you make a website, it's important to take consideration to the color scheme. Color blindness, in some form or another, is quite common despite popular belief. The common forms of color blindness still allow individuals to see colors, just not distinguish between similar colors. Create a website that uses contrast and try to avoid using colors to represent meaning. Wording such as "items colored red are not in stock" is something you should avoid.

Now consider mobility restraints. At any time, the number of people who can't operate a mouse may actually be higher than you think. Perhaps an accident restricts their coordination or agility? For several reasons, you should always consider that your users may not be using a mouse when you make a website.

It does not take much effort to create a website that works only with a keyboard. It is a good idea to try out working on various sites using a keyboard only and see how comfortable the experience is. Then compare the experience with your own website and see how does it hold up.

Lastly, consider what software your visitor may be using. Thousands of operating system/browser/preference combos exist. Do you exclude any? Consider a site which relies on JavaScript to draw links in a fancy, drop-down menu. Do you know it's quite common for workplaces to disable this program for security reasons? This means anyone browsing the web at work--people who make money to spend on your products--might not be able to follow the link to your check-out page! Try to create a website which does not leave users out due to their software.

Bringing up the main points again, the three main issues are mobility, software and sight. Take care of them and they will take care of you. Keep this process in your mind and you will have the confidence to create a website that work as you intended. Your visitors will increase more and be pleased. This is a wonderful way to have success with your business.

Think for a moment about the needs of a senior citizen. When you make a website, it's important to take consideration to the text size and color scheme. Color blindness, in some form or another, is quite common despite popular belief. Now consider mobility restraints. At any time, the number of people who can't operate a mouse may actually be higher than you think. Perhaps an accident restricts their coordination or agility. For several reasons, you should always consider that your users may not be using a mouse when you build a website. To create a website that can function with the keyboard alone takes minimal effort.

Published August 12th, 2008

Filed in Business, Marketing


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