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At this point, you have already realized how important pay per click advertising can be when it comes to getting your business the traffic and the attention it needs, but this does not necessarily mean that you feel ready to get started using it! The truth is, pay per click advertising is one of the most simple and straight-forward forms of marketing that exist and due to the fact that you only pay when people actually use it, it can be the most economical as well. When you are getting started with a program like AdWords on Google, take a look at some of the following tips to make sure that your pay per click advertising program stays on target.

1.Crafting good keywords Knowing what keywords to use is the major issue in learning to effectively using Google AdWords. Don't use words or phrases that are too broad or ambiguous. For example, think about the use of 'dogs' as a keyword. There are a lot of different things people may be looking for involving that keyword - different breeds of dog, grooming tips, the list goes on and on. Basically, you will end up paying for a lot of clicks which will not convert into sales. For this reason, keep your keywords specifically targeted to make sure that you will as much as possible only reach your target audience.

2.Use the option for negative keywords. You can also ensure that your pay per click ad does not show up when certain words are used. The first thing that you want to negate, particularly if you are selling something, is the word 'free.' Typically, people using the word 'free' are not interested in putting money down. You can also use negative keywords to refine broader searches. For instance, in the rat example above, you might want to negate 'snake' or 'poison.'

3.Budget! Remember that you will pay for every click that leads to your site, so make sure that you set a daily budget. Once your daily budget has been reached, your ad will no longer show up. Particularly at the beginning, you'll find that you need to test keywords to find out which ones work, and you can do this by setting your budget fairly low. On a day where you have spent your whole budget, what are the results on your site? Did you notice more sales or more inquiring e-mails? This tells you a great deal about the effectiveness of your campaign.

4.Do your research If your field is a competitive one, and it most likely is, perform some market research ahead of time. Look to see whose ads show up highest in Google when doing a search for the same product or service that you are selling. Try to find out what the competition is up to. Alternatively, have others try doing this who are less knowledgeable about the industry. An outside perspective can help when doing market research. Keep doing this on a regular basis, it will help you stay at the top of the game.