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Gaining PR through the use of the media is a valuable way of building your business. While many companies turn to advertising (a costly road to go down) many overlook the power and cost effective nature of Public Relations - especially the power of newspaper and magazine PR.

Ever want to see your company, product or service featured in a national newspaper or hot trade title? Then you are not alone. But should you be doing this? Is there any value? The answer to the first question is: yes, you should ABSOLUTELY be trying to get coverage for your company in newspapers and magazines. Print coverage gets consumers aware of your company, product or service. Now let's have PR expert Friedman , Founder of Event Management Services Incorporated , a national PR firm, give you the answer the second question: What is the value of PR in newspapers and magazines? : 1. If it is Written, it MUST Be True! In any business industry it is important to have and continue building credibility. It is vital to have credibility in your industry because without it, your message will fall on deaf ears. One of the most valuable aspects of using a print campaign to get media coverage is that anything written is believed to be an absolute fact. " Therefore articles you've written that get published or articles with quotes from you gives you immediate positioning as an expert in your field" says Friedman .

2. Attractive demographics. Going to a newsstand nowadays you are bombarded with choice. There is so many choices that it is unbelievable. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from antiques to zoology, newspapers and magazines hold mass appeal as a key source of information and education while still being able to entertain " says Friedman ,. 3. Plethora of newspapers and magazines to choose from. One of the most attractive aspects of the print media is the huge variety of publications you can target - the trade publications of your industry, daily newspapers, monthly magazines. Friedman , adds, " There are more choices than you can shake a stick at when it comes to newspapers and magazines ." This enables your print PR campaign to be as targeted as possible, almost down to the exact demographic! In the world of print, the more choice there is, the more opportunities you have to penetrate niche markets.

4. Email Your Interview. Many busy business people want to get coverage in newspapers and magazines, but are too tied up at work to deal with impromptu telephone interviews by journalists that last for hours. Also, many are being interviewed for the first time and are scared that they will be misquoted or say the wrong thing. "Another great aspect of the print medium is that many interviews are done via email which is great because it removes the pressure of coming up with the perfect answer on the spot ", says Friedman . Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately.

5. All publications have opportunities for you! It is common to think that if you are not going to be featured in a mega popular print publication than your print PR campaign is not worth your while - 'I want Time Magazine or Nothing!' This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! " Don't discount coverage in small publications", says Friedman ,. " Every newspaper story, sidebar, small mention or magazine article is like gold when trying to get the attention of editors at the national major magazines, or the senior producers of national TV shows."

Now you know the tips, get writing! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .