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Are you interested in successfully growing your business while not breaking the bank? PR, as you probably already know, is the non-paid exposure of a person or business, its products or services. The most popular methods to gaining the media's attention is through:

%u2022 Appearing as a guest on tv or radio As Well As %u2022 Having a story written about you in a newspaper or magazine

The only costs that you encounter when using PR is the ones that result from using a firm (please check out our 2 Part Series 'How to Choose the Right PR Firm for You' for tricks to choosing the perfect firm ). But if you choose the perfect firm, or just decide to do the work alone , PR can get your company's name out there without breaking the bank.

Here Marsha Friedman, PR Expert of Event Management Service Inc, a national PR firm specializing in obtaining media attention for their clients through both electronic and print mediums , shares 6 effective ways as to the best ways you can get PR for your business today! 1. Why Don't You Write a Book? Writing books is not just for Jackie Collins and Barrack Obama anymore! If you are an expert business and write a book you will be able to use it as a vehicle with the media . "A book can be one of your best assets ", says Marsha Friedman. "If you are the author of a book, you will gain instant expert status in your industry : to your public, prospects and amongst your industry peers. A book also opens the door to the media. " Everyday you see experts: on TV and Radio as well as when you read an article in print.

2. Make Yourself an Expert. TV, Radio and Print are all mediums that are hungry for news worthy content. By having interesting newsworthy content they can ensure that they are keeping their audience interested and engaged. Marsha Friedman says, " As strange as it may sound, the media follows the media." So, if you want to gain some valuable PR opportunities it's important for you to stay abreast of the news. Friedman adds, " Stay abreast with all of the latest news by watching TV news, talk radio and reading your local or national newspapers. Make sure to look for stories that tie in with you topic. " This is a crucial PR tip that will help you gain acceptance in the media.

3. Be Interviewed on Talk Radio Shows. "If you really want to gain media exposure talk radio is great vehicle to drive success ", says Marsha Friedman. "No matter if you are a local or national company, do as many interviews as possible. " Appearing as a guest on a talk radio show can gain you some fantastic media exposure because : %u2022 It appeals to an affluent, educated and attentive target audience %u2022 It is much cheaper than advertising %u2022 It is a great opportunity to sell your product %u2022 The host (who has a dedicated listening audience) provides a solid "Third Party Endorsement" to your topic %u2022 Talk radio lends further credibility to your message %u2022 As a guest on talk radio you will have enough time to tell your whole story

4. Appear on a Television Show. Television, much like radio, can really spread your message to the masses!with great levels of success. Marsha Friedman says, "TV tends to be a celebrity's vehicle, so when the audience see you as a guest on a TV show, then they consider you a celebrity as well. Talk about sending your credibility through the roof! "

5. Gain Print Coverage. You have probably picked up a newspaper or magazine and read an article about a competitor and thought to yourself "Why can't I be here instead of them?" The answer is that there is absolutely no reason why not! The power of the print media is phenomenal. " This is an absolute public relations goldmine", says Marsha Friedman. Here's why : %u2022 Article published in newspapers and magazines are always thought to be true . %u2022 The print media is where you can reach a huge market of consumers . %u2022 An absolute mega variety of publications - there's truly a long list of publications to target. If you are able to develop excellent press releases and pitches, get ready for the exposure that will be coming your way from newspapers and magazines !

6. Become a Public Speaker. Want to try a pretty different way to get some excellent public relations for your company, product or service? Try becoming a pubic speaker! "Speak to anyone that will listen to 'create a buzz' about your message ," says Marsha Friedman. "The more opportunities you get to speak publicly, the more word of mouth that you will generate . don't forget to tell the media and get them to attend. Just make sure you have a media kit to give them about yourself and your company in case they show up!"

Hopefully these methods will not only get your excited about an upcoming public relations campaign, but also give you an idea as to other ways to let people know about your product. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without monthly retainers .