Promoting Your brand with Personalised Pens
Personalised pens are of utility to consumers, and so you can afford and indeed will benefit from comprehensively distributing personalised pens .
Giving personalised pens to your employees
A great place to start distributing pens is with your employees by providing each with a mug of 20 or so pens and a few for their satchel - it's generally recommended to keep a stash of personalised pens in the stationery cupboard and to encourage employees to just help themselves. In fact, the first opportunity to send pens into the market is via your employees - provide your office with a stock of personalised pens and encourage staff to keep a stash on their desk, etc. With such a healthy supply, they'll be sure to always have a pen ready during client meetings away or in the office.
If you encourage it, you can imagine your employees then taking home pens to their kids at the beginning of term - they're going to have to buy pens anyway, so might as well support the company and save a few pounds! For those companies targeting children, this is already an effective means to expose kids to your brand. Although in a few cases schoolchildren may in fact be your target market, for most businesses they're not. However, many of your personalised pens will of course be almost immediately 'lost' at school, and end up in new homes. The consequences are of course, that these personalised pens will end up on the desks of parents who might just become customers.
Don't forget that these can optionally be personalised eco pens are just one of the less damaging products available.
Personalised Pens for Existing Customers
Everybody knows that repeat custom is the holy grail of business - it's much easier and cost-effective to sell to someone who's purchased from you before as opposed to a first-time buyer. Distributing your personalised pens to your existing customers will boost your average customer lifetime value.
Personalised pens can be distributed to existing customers during face-to-face meetings, promotional events, and via direct mail campaigns. For particularly valued customers, They can also be given as standalone gifts if you choose the right pen product such as a parker or rosewood model.
Giving personalised pens to potential customers
Of course we also wish to target new customers with our personalised pens.
There are many opportunities to give promotional pens to potential customers, such as exhibitions, tradeshows, conferences, seminars, press releases, and supplier meetings. You might for example go to different tradeshows for different industries, allowing you to customise your pen designs to achieve a higher response rate.
In the end, the point is to get your pens into the marketplace, because due to their utility, once out of your hands they will quickly move around and become widely distributed, circulating among different groups of people. With your logo printed on the pen, this boosts your brand recognition, substantial evidence suggests that a recognised brand, even the simple recognition facilitated by using a personalised pen, has a significant competitive advantage over a completely unfamiliar brand.
Foremost Products offer a range of personalised pens at wholesale prices, including eco pens and many other types and styles.
Published November 23rd, 2008
Filed in Business