Search Engines: How To Optimize Your Ranking
One of the best ways to market your website, blog or article is to use a search engine. However, many writers and website owners are not aware of how to properly design their material in order to get search results. This article will focus on how to create search engine submissions (which is also known as "search engine optimization" or SEO).
The most critical factor in SEO is the right use of the keywords. When search engines process queries, they process the individual words. For instance, if you were to look up "California golf courses," you'd receive a list of sites which included keywords "golf", "California", and "supplies". Thus, if you need to optimize the material, find the popular keywords and then include them in blog posts, articles, or site descriptions. Moreover, if you include the keywords in the title of your site or in the headings of blog posts, the material is more likely to show up at the beginning of a list of search results.
The description would be the second most important element in SEO. Something you should do in the HTML code for your website is make sure to include a brief summary, around 70 word description of your site. This information will be right under your site name in the search results. A well written description usually will be brief and something that catches the persons eye. Above all make sure you keep it short and simple.
Finally, you need to remember that it's important to know the difference between a "white hat" SEO and a "black hat" SEO. A White Hat SEO uses the techniques listed above. It is a type of optimization that most search engines encourage so that sites will stay in search listings for a long time.
One shady method of optimizing is called black hat SEO. This method involves placing colored text on the exact same color of background, putting text off the main viewing area, or incorporating paragraphs that make no sense but contain lots of keywords. For example, a ballet website might hide text about a teen rock back, in an effort to entice visitors to click on its pages.
If you follow the advice and tips in this article, you can make your blog, website, or articles one of the top listings in search results. Search engines are valuable tools for promotion; don't disregard them.
Search engines are one of the best tools to use when you design your own blog, website, or want to create an article. However, many writers do not know how to use search for their work. This article will effectively discuss how to create perfect search engine submissions (often called search engine optimization or SEO). The most important element in SEO is proper use of keywords. When search systems process a query, they process individual words. So, for example, if you looked up "California golf courses", you would get a list of sites that included the keywords "California", "golf" and "supplies".
Published October 27th, 2008
Filed in Internet