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Fill your day care with children of contented parents by getting an edge on your competition thus ensuring your business stands out from the dull crowd. In order to achieve this desirable end you can take some small, cheap, easy to implement steps that will guarantee results. You need to imbue your business with unique traits that will ensure your success so a little investment of time, thought and some money is essential.

So, a prospective parent arrives at your door brim full of cynicism and thoughts filled with negative day care tales - how do you get across to them that you are the real deal, that you provide quality child care? You should have various methods of ensuring the wellbeing of the children in your care, the primary one being a set of effective policies which will indicate to parents the ethos of your service, your professional and consistent approach to quality care. Your policies are clear guidelines as to exactly how your business is run and should outline every procedure for every eventuality.

Thorough, well developed policies show potential clients that there are definitive expectations, understandings and guidelines for all daily operations ensuring consistency and accountability at all times. Moreover your policies should reflect current best practice and they will show that you meet all legislative requirements, in other words!.you run a tight ship.

Gaining a third party accreditation is a great way to differentiate your day care from the herd. Potential parents love to see evidence of recognition from respected, related organizations. You will need to pay an annual joining fee and undergo an assessment by one of their inspectors (but you won't have anything to worry about because you're already doing everything right anyway!). Then you roll out all your stationary and brochures and have your accreditations emblazoned across absolutely everything.

These organizations can also provide tremendous support to day care owners in the form of information, training, publications, workshops and conferences. Accreditation can be acquired from some of the following places: * National Association for Family Childcare - www.nafcc.org * Canadian Childcare Federation - www.cccf-fcsge.ca/home_en.html * National Association for Education of Young Children - www.naeyc.org * National After school Association - www.naaweb.org * Council on Accreditation - www.coanet.org

Abuse and neglect of children in day cares occurs around the world and the stories are embedded in the fearful minds of every parent. Take every possible step to provide parents with evidence that yours is a legitimate, quality, caring day care. Have a criminal background check performed on yourself and post the results on your noticeboard. A small fee will procure this valuable service from a professional company. Make every parent aware of your open door policy and invite them to return at any time of the day. If you want to see pure relief wash over a parent's face think about installing a CCTV in your service. You cannot put a price on that sort of peace of mind.

New parents will walk several steps closer to enrolling their child in you day care if you take some or all of the above mentioned steps. Forming a bond based on trust is vital for new parents and if you can ease some of their fear and apprehension that trust has begun. Stand out from the crowd by presenting proof of your exceptional, quality care. ----------------------------------------------------------ARTICLE END