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A great business speaker will always be an effective communicator with a good understanding of structuring a talk.

It does not necessarily follow that an expert on business matters has the know-how to engage, educate and entertain an audience.

International, professional business speaker John Bell shares some of the top tips that have resulted in him being 'Voted UK Best Speaker of the Year' on four occasions.

In this article John gives an overview of how a professional business speaker goes about creating order by giving a speech some sense of structure.

They may be confident, experiences business gurus, but stick them in front of an audience to speak and they may go to pieces.

I begin by stating a fact ~ the best business speakers are not born with an ability to give informative, memorable, and entertaining speeches.

They have learnt the essential skills required for a polished, public speaking performance and then practise and perfect their art.

If, as a business speaker, you are wanting some tips on structuring a speech, you need to read on.

The first thing you need to establish is the title and purpose of your presentation. That could be 'Giving a Business Speech' as the title with the intention of giving an overview of the skills required to deliver an informative speech.

You will better understand the purpose of your role as business speaker if you ask the event organiser what he or she would like delegates to know at the conclusion of your speech.

It is also important you are clear on how long your talk as an invited business speaker is required to run.

Prepare your business speech by clearing the decks (or your desk) ready for action.

Write the title of your talk and speech objective as a business speaker onto separate Post-its (or scrap papers), and then place them in the centre of your now cleared desk.

Brainstorm the title and aim of your business speech and place your ideas onto more Post-it slips around the title and objective.

Once you have covered your desk you will then need to cull. Get rid of anything that is not central to the objectives of your presentation as a business speaker.

Take into account the amount of time that the event organisers have set aside for your speech, and the time allocated to you, the business speaker, at the end of your talk to take questions from the audience etc.

Consider each Post-it as no more then two to three minutes in speaking time and this will help you improve your time management skills as a business speaker.

Establish order in your business speaker presentation by separating the Post-its and creating a beginning, middle and end in your speech. The beginning might be related to what existed prior to the production of the the amazing, new product, the middle a reference to the main advantages of the product, and the end perhaps some reference to the future benefits the delegates will achieve when they use the fantastic product.

Experienced business speakers have come to realise that an overview of their presentation assists an audience digest the business information being provided.

I also recommend that you add one Post-it thought at the end of your business talk to act as a finale.

Remember that important matters in your business speech may mean other less important material needs to be dropped. Quality business speakers know how to allocate time to talk topics.

You have now completed the initial task of becoming a business speaker of worth by giving your speech structure.

Business speaker John Bell is one of the most popular speakers on the professional circuit. Working internationally, he offers his many clients an 'all-in' speaker fee. Visit his website to watch short show-reel videos of him performing, to better understand how he provides a 'total satisfaction guarantee' to his many clients. John's Website