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The Basics of Social Bookmarking

by Kale McClelland

In the new Web 2.0 world, the fastest way to drive great amounts of traffic to your website on a consistent and growing basis is through social bookmarking.

Social bookmarking services are part of a larger conversation where everyone is allowed to vote and participate through adding interesting links to bookmarking sites and further commenting or voting up or down based on the person's experience of the site marked. With social bookmarking, it allows individuals to leave a trail of sites visited for others to follow. If a site is well liked, it will receive a favorable review, a vote up and in turn a ton of traffic from various sources.

These tags work like keywords. The better reviewed and rated the site is, the more people who add the site to their bookmarks the more traffic gets directed to the site. Previously it was page ranking that generated the most traffic for a website and while it is still a major factor when it comes to traffic generation and direction it is not the only thing that can drive traffic to your website.

The difference between search engine results and social bookmarking results is in the process used to find a site that a person is interested in. For instance, if a person likes a certain music group, they will start out searching on popular search engines. In addition, people will also StumbleUpon a site about music based upon what they've looked for before. Even more targeted would be searching with tags which are little keywords that are indexed by places like Technorati and Ice Rocket. If a website tags itself and lets the social bookmarking site that they've updated their website on a certain topic, it will travel all over the web, be syndicated through an RSS feed and be instantaneously transmitted to anyone who possesses a reader.

You can get traffic to your website through feeds, social networks like Facebook, Myspace, StumbleUpon and the like, and social news networks where people can post stories they find of interest as they surf. These places include Digg, Newsvine, Reddit to name a few.

This includes using a wide variety of options that have only recently become available. Things like viral marketing, video websites, social networking websites and using social bookmarking sites. Consider all the different aspects to marketing a website and be sure to incorporate as many as possible into your strategy.

There are a number of different sites to post links to and there are also a wide variety of widgets to make it easier. Some of the better known social networking and bookmarking sites that will draw a reasonable amount of traffic from day one include Digg, StumbleUpon, Reddit, Scribd.com and the like. Simply use the search engines to find more and more places. There are also niche specific social bookmarking sites designed to break out various niche markets and cater to them alone. These include both business and personal niches.

Most people, however, will use the larger sites and bookmark their sites, filtering them through the use of specific tags that others can search on. Tags are very easy to use and take a place like Technorati and breaks it down into interest-driven sections that only those people who are interested in will search on and find your website.

Learn tips for marketing an online business, or how to start a home based internet business. Visit the website marketing tips blog at http://www.nitromarketing.com/blog

Published July 14th, 2008

Filed in Home Business, Marketing


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