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Any enterprise has to have a dedicated team of experts looking after its marketing efforts. Production of goods does not bring profits to the company. It is only when a customer, attracted by the creativity and perseverance of marketing campaigns, buys the product that the company actually makes profits. Therefore, marketing is critical to the success of an organization as much as product development, product manufacturing, and customer support functions. There is a wide variety of marketing strategies available for every conceivable business.

There are many unique approaches of marketing strategies used to attract customers. For example, Jeannene Tedesco chose the direct marketing domain to make her mark. She became a marketing expert by mastering the art of just one form of marketing. You too can become a marketing expert through specialization and thus make your mark.

With direct marketing, there's no longer the need for "middle-men" such as TV, print, or other media. Instead, direct marketing tempts consumers to sample whatever product is being offered through one-on-one contact. This discipline is not mastered overnight; thus the need for such experts as Jeannene Tedesco and the marketing training skills she offers.

To reach customers directly, direct marketers make use of email, telemarketing, voice mail, direct mail campaigns, and coupon distribution. Though it sounds simple, making a decision among such instruments is a chore for beginning marketers. This is where Jeannene Tedesco uses her considerable experience to guide you to the ideal technique.

There is also another part of direct marketing that is different from other types of marketing. Since there is no intermediary media involved there is a high possibility that the direct sale at first contact will occur. For this reason, direct marketers also must undergo a good amount of sales training.

Direct marketing is a type of management theory, and the application of it may be mastered after a number of project experiences. This might typically take many years. To accelerate this training process, Jeannene Tedesco employs simulations which closely resemble marketing projects in the real world. Marketing students gain the opportunity to practice direct marketing methods via such simulations in a risk-free environment.