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Create a website For Your New Business

by Tem Balanco

To create a website may seem like a daunting task, but the rewards can be great, especially for a business site. If you do it right, you can expand your base of customers, and increase your profits. There are some things, however, that you'll need to consider when you want to make your website. Here are some things you'll want to think about:

1. Ask yourself - what you want your site to do for you? Write down your objectives, and then beside that list, write down the site functions you'll need to meet those objectives. Is it simply to have an online presence, so you can say, "for more information, go to our website?" Do you intend to do online transactions? Then you'll want to look into merchant account providers.

2.Don't put all of your information up front. Some people might still think of websites the way they think of space in a newspaper ad: they paid for the space, so they want to put as much information in it as possible to make their investment worthwhile. But in reality, users tend to be turned off when they see a lot of text. Put only the most important information on your front page, and divide the rest into chunks that your client can process, one at a time. If everything is well-presented and displayed with the client's comfort in mind, those big ugly text-filled pages shouldn't end up in your site.

For that same reason, keep your layout clean when you create a website. Put only the information that your clients need to know - your services, maybe a testimonial or two, and contact information. Organize your information into pages, and make separate sections for each. This will keep each page clean, and contain only the information pertinent to your clients' needs.

3.It's all about readability. Not only does your site have to be well-organized, but it should also be easy on the eyes. Being loud, visually, only annoys many users, and gives them a bad first impression when they enter your site. Use a classy, limited color palette, and be consistent with your fonts and sizes. Reading words on a monitor is enough eyestrain, even without websites that are visually screaming at you.

4. Finally, update your site as much as you can. You don't want your potential customer to come into your site and see old news- you want them to leave with the impression that your business is dynamic, and modern. For this reason, you may want to look into content management systems when you create a website. If your site only contains your company information and contact information, then a simpler, static website will do the job.

To create a website for your business may improve your profts. But to do so, you have to design an effective site. It helps to first determine what exactly you want your site to do for your business. This will determine the content of the site. Also remember to keep your layout clean, and easy on the eyes. To keep users from getting bored, don't present too much information all at once.

Published December 2nd, 2009

Filed in Business

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