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Dance Studio Web Design: Your Dance Studio's Image Online

by Ganga Michaels

As a service-oriented business, a dance school must become popular to acquire more clients. Popularity is best achieved through word of mouth, but that can take a long while. The best way to market a business like a dance school is through online marketing, with the use of websites design specifically for the purpose of spreading awareness.

To make online marketing work for you, your dance studio web design should depend on the image you want to portray to the public. This image will be your studio's branding, which should be the main influence of your dance studio web site design to bring out the results you want. You can promote your dance school as a fun place to learn dancing, or you can choose to focus your efforts in promoting the discipline instilled by your dance lessons.

A dance studio web design reflects the reputation of you dance school. It enables your potential client to have an idea of what dance classes you offer. While your specialization must be prominent in your website, your other dance class offerings should also be incorporated in the design.

For example, the grace and finesse of ballet is best demonstrated on dance studio web designs using soft color schemes, like pastels. Faster and livelier types of dance, like street dancing and jazz, call for dance studio website design with bright colors and very visible background images that go well together.

The movements of dance can be executed in a dance studio web design through moving elements such as flash banners and marquees. However, these items can prolong the loading of your website pages on the viewers' browsers. If you want these moving elements to be part of your website design, keep them to minimum so your future clients can immediately see the information you have in your website.

No matter what dance studio web design you choose, one aspect in your website that must not be forgotten is your gallery. This will give your potential clients an actual glimpse of your dance classes. You can include images, even videos, of actual dance lessons. Testimonials from current students will also prove to be effective in convincing viewers that you are the dance studio they are looking for.

A dance studio web design says a lot about what kind of dance school you have. It should give your potential clients an idea of what dance classes you have at first glance. Moving elements can be incorporated in your dance studio website design, as dance is all about movements anyway. No matter what dance studio web site design you choose, one aspect in your website that must not be forgotten is your gallery.

Published October 14th, 2009

Filed in Marketing


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